The power
behind your
favourite dating
brands.

Dating Lab is the trusted engine powering the online dating sites of some of the world's leading media companies. Your brand, our core infrastructure.

25 years
In operation
40+
Live brands
12 million
members served.
Lab / 01 Platform capabilities

Launch a turnkey online dating site for your brand.

We supply the platform, infrastructure and all the central support. You supply the audience and your brand. Everything from registration to retention runs on our stack, so your team can focus on what they do best.

01 · Product

We provide a white-label dating platform, themed end-to-end.

Our sophisticated matching algorithm and messaging, search and discovery features, but your visual identity, brand personality and editorial sensibility.

02 · Payments

We take care of subscriptions & billing.

Our multicurrency payment platform is PCI-DSS compliant. We support card as well as multiple country specific payment channels. Fraud detection and prevention, refunds and chargeback management are all seamlessly handled by us.

03 · Trust & Safety

Meticulous human moderation & oversight.

Profile vetting, photo verification and fraud screening is handled by our trained specialists who've been doing this since long before "trust & safety" was a buzzword. Member privacy and safety is in our DNA.

04 · Growth

Continuous tracking of acquisition, conversion, retention & lifetime member value statistics.

Analytics, lifecycle emails and CRM, push and re-engagement all run seamlessly behind the scenes so you can see exactly which campaigns are converting, and which aren't.

Lab / 02 Partnership process

Partner with us.

Partnerships are the heart of our business. We have launched dating brands for national newspapers, lifestyle magazines, broadcasters and membership organisations. Our experience, integrity and operational expertise make partnering with us a seamless process.

  1. Step 1

    Discover

    We model the size and demographics of your dating opportunity, alongside the commercial frame.

  2. Step 2

    Configure

    Brand identity, tone, registration questions, matching logic and pricing assembled into a working site.

  3. Step 3

    Launch

    Soft launch to your audience, with editorial promotion plans and live performance dashboards.

  4. Ongoing

    Grow

    Weekly reviews, monthly experiments and a dedicated account team for as long as we work together.

Lab / 03 Selected brands

Forty + dating brands, millions of members.

A sample of the publishers we work with around the world. Get in touch to find out how we can work with your brand.

Flagship · since 2008
Encounters
The Times · The Sunday Times UK
Since 2011
Telegraph
Dating
The TelegraphUK
Since 2014
SMH Dating
Sydney Morning HeraldAU
Since 2016
Mirror Match
Reach PlcUK
Since 2017
The Age Connect
Nine PublishingAU
Since 2019
Express Yourself
Reach PlcUK
Since 2022
Independent
Dating
The IndependentUK

Have an audience that wants to connect?

We've launched dating brands for some of the biggest names in publishing. We'd love to launch yours.

Start the conversation