A white-label dating platform, themed end-to-end.
A sophisticated matching algorithm, messaging, search and discovery — wrapped in your visual identity, tone of voice and editorial sensibility.
Since 2001, Dating Lab has been the engine behind dating sites for some of the world's leading media companies — building, operating and growing them under their brands, on our infrastructure.
We supply the platform, infrastructure and all the people. You supply the audience and your brand. Everything from registration to retention runs on our stack — so your team focuses on what they do best.
A sophisticated matching algorithm, messaging, search and discovery — wrapped in your visual identity, tone of voice and editorial sensibility.
Our multicurrency payment platform is PCI-DSS compliant. We support card as well as multiple country specific payment channels. Fraud detection and prevention, refunds and chargeback management are all seamlessly handled by us.
Profile vetting, photo verification and fraud screening is handled by our trained specialists who've been doing this since long before "trust & safety" was a buzzword. Member privacy and safety is in our DNA.
Analytics, lifecycle emails and CRM, push and re-engagement all run seamlessly behind the scenes so you can see exactly which campaigns are converting, and which aren't.
Our partnerships team has launched dating brands for national newspapers, lifestyle magazines, broadcasters and membership organisations. The process is well-trodden, but never copy-pasted.
We model the size and demographics of your dating opportunity, alongside the commercial frame.
Brand identity, tone, registration questions, matching logic and pricing — assembled into a working site.
Soft launch to your audience, with editorial promotion plans and live performance dashboards.
Weekly reviews, monthly experiments and a dedicated account team — for as long as we work together.
A sample of the publishers we work with around the world. Logos and full case studies available under NDA — get in touch for a tour.
We've launched dating brands for some of the biggest names in publishing. We'd love to talk about yours.
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