Dating Lab quietly powers white-label dating sites for the world's leading publishers — building, operating and growing them under your brand, on our infrastructure.
We supply the product, infrastructure and operations. You supply the audience and the brand. Everything from registration to retention runs on our stack — so your team focuses on what they do best.
Configurable registration flows, matching algorithms, messaging, search and discovery — wrapped in your visual identity, tone of voice and editorial sensibility.
PCI-DSS compliant payments, multi-currency, dunning, refunds and chargeback management — appearing on your members' statements exactly how you want.
Photo verification, profile vetting, anti-fraud screening and live chat moderation — staffed by trained specialists who've been doing this since long before "trust & safety" was a buzzword.
Funnel analytics, A/B testing, lifecycle email and CRM, push and re-engagement — all instrumented so you can see exactly which editorial campaigns are converting, and which aren't.
Our partnerships team has launched dating brands for national newspapers, lifestyle magazines, broadcasters and membership organisations. The process is well-trodden, but never copy-pasted.
We model the size and demographics of your dating opportunity, alongside the commercial frame.
Brand identity, tone, registration questions, matching logic and pricing — assembled into a working site.
Soft launch to your audience, with editorial promotion plans and live performance dashboards.
Weekly reviews, monthly experiments and a dedicated account team — for as long as we work together.
A sample of the publishers we work with around the world. Logos and full case studies available under NDA — get in touch for a tour.
We've launched dating brands for some of the biggest names in publishing. We'd love to talk about yours.
Start the conversation →