The powerhouse
behind your
favourite dating
brands.

Dating Lab is the trusted engine powering the dating sites of some of the world's leading media companies. We build and operate dating brands for national newspapers, lifestyle magazines, broadcasters and membership organisations. Your brand, our infrastructure.

25 years
In operation
40+
Live brands
12 million
members served.
Lab / 01 Platform capabilities

A turnkey dating service, under your media brand.

We supply the platform, infrastructure and all the support. You supply the audience and your brand. Everything from registration to retention runs on our stack, so your team can focus on what they do best.

01 · Product

A white-label dating platform, themed end-to-end.

A sophisticated matching algorithm, messaging, search and discovery — wrapped in your visual identity, tone of voice and editorial sensibility.

02 · Payments

Subscriptions & billing, handled.

Our multicurrency payment platform is PCI-DSS compliant. We support card as well as multiple country specific payment channels. Fraud detection and prevention, refunds and chargeback management are all seamlessly handled by us.

03 · Trust & Safety

24/7 human moderation, quietly.

Profile vetting, photo verification and fraud screening is handled by our trained specialists who've been doing this since long before "trust & safety" was a buzzword. Member privacy and safety is in our DNA.

04 · Growth

Acquisition, conversion, retention and lifetime member value — continuously tracked.

Analytics, lifecycle emails and CRM, push and re-engagement all run seamlessly behind the scenes so you can see exactly which campaigns are converting, and which aren't.

Lab / 02 Partnership process

From signoff to live, seamlessly.

Our partnerships team has launched dating brands for national newspapers, lifestyle magazines, broadcasters and membership organisations. The process is well-trodden, but never copy-pasted.

  1. Step 1

    Discover

    We model the size and demographics of your dating opportunity, alongside the commercial frame.

  2. Step 2

    Configure

    Brand identity, tone, registration questions, matching logic and pricing — assembled into a working site.

  3. Step 3

    Launch

    Soft launch to your audience, with editorial promotion plans and live performance dashboards.

  4. Ongoing

    Grow

    Weekly reviews, monthly experiments and a dedicated account team — for as long as we work together.

Lab / 03 Selected brands

Forty + dating brands, quietly in production.

A sample of the publishers we work with around the world. Get in touch to find out how we can work with your brand.

Flagship · since 2008
Encounters
The Times · The Sunday Times UK
Since 2011
Telegraph
Dating
The TelegraphUK
Since 2014
SMH Dating
Sydney Morning HeraldAU
Since 2016
Mirror Match
Reach PlcUK
Since 2017
The Age Connect
Nine PublishingAU
Since 2019
Express Yourself
Reach PlcUK
Since 2022
Independent
Dating
The IndependentUK

Have an audience
that wants to meet?

We've launched dating brands for some of the biggest names in publishing. We'd love to talk about yours.

Start the conversation